Your Softest Start to the Year

Settle into the season with Oprah-approved favorites crafted for cozy warmth and effortless style.

Shop Oprah’s Favorites

Marshmallow Soft

Loved by Oprah for its cloud-like coziness, our most iconic fabric only gets softer with every wash.

Shop the Marshmallow Collection

Wrapped in Warmth

Embrace cooler temps in plush layers that pair effortlessly with every outfit.

Shop Cardigans & Jackets

Forever Favorites

Discover the timeless styles customers love to live in, designed for everyday comfort that lasts.

Shop Best Sellers

Top Sellers

Shop New Arrivals Shop Best Sellers

Winter’s Coziest Colors

Leopard

Cherry Cola

Almond

Espresso

Driftwood

As Seen In

oprah-daily
cosmopolitan
gma
the-view
abc
instyle
people
womens-health
elle
good-housekeeping
forbes
usa-today
today
glamour
harpers-bazaar
pop-sugar
pure-wow
mens-health
commercial-appeal
new-york-post
live-kelly-ryan
oprah-daily
cosmopolitan
gma
the-view
abc
instyle
people
womens-health
elle
good-housekeeping
forbes
usa-today
today
glamour
harpers-bazaar
pop-sugar
pure-wow
mens-health
commercial-appeal
new-york-post
live-kelly-ryan

The Softies Promise

We search the world for the softest fabrics you’ll ever feel to make the coziest styles you’ll ever wear.

  • Wellness Fabric®

    Get a better night’s sleep. Softies’ signature Wellness Fabric® with DriRelease wicks away night sweats and odor to keep you cool and comfortable all night long.

    Learn more →

  • Function and Fashion

    Our stylish and versatile loungewear makes it easy to transition from mornings to evenings effortlessly.

  • Made to last

    We use only the highest quality fabrics in every piece. Wear, wash and enjoy our timeless styles for years to come.