Loungewear isn’t just about comfort—it’s about looking good while feeling great. Whether you’re lounging at home, running errands, or working from your couch, the right loungewear should offer softness, style, and versatility. But with so many brands out there, how do you know which ones are worth it?
We’ve rounded up the best men’s loungewear brands, from high-end luxury to budget-friendly essentials, so you can upgrade your downtime wardrobe with ease. No more stretched-out sweats or worn-out tees—these picks are designed to keep you comfortable and confident, no matter where the day takes you.
Best Men’s Loungewear Brand: Softies
Sleek, high-quality loungewear isn’t just for women. If you’re looking for the best loungewear brands for men providing premium comfort and effortless styles, Softies has you covered.
What makes Softies the best for men’s loungewear?
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Luxe feel – First, true to its name, Softies’ loungewear is unmatched in softness. Our pieces are buttery smooth and ultra-luxurious (something everyone can appreciate).
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Thoughtful design – Softies loungewear is designed for a man’s active lifestyle. For example, check out the DreamTech Hoodie. Its athletic fit and wider cut in the shoulders allow men to move freely and wear it on the go.
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Diverse styles – Softie’s men’s loungewear line has versatile styles, with something special to offer everyone. For the laid-back guy, the DreamTech Jogger is sure to be his new go-to (finally ditch those old sweatpants!). If you prefer a more polished look, check out the refined Notch Collar PJ.
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Easy care – Softies’ men’s loungewear is machine washable for worry-free care. Designed for everyday wear, our fabric also grows even softer over time.
For men who prioritize comfort without sacrificing style, Softies is the clear loungewear winner.
Best High-End: Sunspel
Do you prefer the finer things? If you only drink the best wines, dine at buzzy restaurants and dress with care, then you’ll appreciate the high-end brand Sunspel.
A British heritage brand, Sunspel has been crafting loungewear for more than 160 years. They’re known for premium fabrics, timeless designs and impeccable quality. The brand is so notably refined that they even tailored their Riviera Polo Shirt for Daniel Craig's James Bond in Casino Royale.
Want to know the specific features that make Sunspel one of the best men's loungewear brands? Their pieces are made from premium fabrics like luxurious cashmere sourced by one of Scotland's oldest spinners. Their styles accentuate the quality of their fabrics, offering clean lines and minimalist silhouettes.
Best Affordable: Uniqlo
Eager for top-tier men’s loungewear that doesn’t break the bank? Uniqlo is definitely the best affordable option. Known for its wide range of minimalist designs, Uniqlo delivers comfort and style at a fraction of the cost of luxury brands.
Here are some factors that make Uniqlo the best budget-friendly pick:
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Great value – Uniqlo has well-constructed pieces with premium-feeling fabrics, all at an accessible price point.
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Simple designs – The brand’s pieces emphasize neutral colors and clean lines, making them versatile but tasteful
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Durable – In addition to the affordable price, Uniqlo’s loungewear is easy to care for and holds up well over time.
Uniqlo understands best that premium comfort comes from quality fabrics, impeccable style and affordable prices.
Best Mainstream: Alo
Some brands are worth the hype—and Alo is one of them.
Originally known for its high-quality yoga apparel, Alo now has a viral loungewear line. It seamlessly blends comfort and performance with a modern streetwear aesthetic. This brand will appeal to any man who wants trendy loungewear with an athletic edge.
Alo’s pieces also come in a variety of desirable fabrics, such as plush French terry, cozy fleece and moisture-wicking materials. Their relaxed fits and neutral color palettes make their loungewear easy to dress up or down.
Alo Accolade Crew Neck Pullover and Straight Leg Sweatpant
Best Eco-Friendly: Toad&Co
If you are eco-conscious, you’re not alone. That’s because 65% of consumers say they want to buy from purpose-driven brands that advocate for sustainability.
If that’s the case, then you should know about Toad&Co, one of the best loungewear brands for men seeking eco-friendly options.
All of Toad&Co’s clothing is made with a minimum of 80% sustainable fibers or fabrics. And the brand doesn’t stop their sustainability actions there. Toad&Co is mindful of their environmental impact in everything from sourcing to shipping. Their styles are also something to write home about. Think: effortless, relaxed fits in earthy colors.
Toad&Co Nord Reversible Henley
Best Cotton: HANRO
Cotton lovers, rejoice. The brand HANRO makes cotton clothing known for its high quality and durability. Another legacy brand, HANRO has been designing luxurious cotton clothing since the 1880s. They’re known for exceptional craftsmanship, beautiful designs and high-quality natural fabrics (aside from soft cotton, they also incorporate airy wool and delicate silk).
HANRO’s styles are breathable and ideal for layering, with everything from short-sleeved crews to zip pullovers. Trust us, his new HANRO pieces are sure to become wardrobe staples.
HANRO Cotton Zip-Up Jacket
Best Quiet Luxury: Coofandy
Do you have an elevated taste but prefer to keep it muted? Then quiet luxury might be your style. Our favorite brand exemplifying this category is Coofandy, which designs “modern men’s essentials for daily wear.”
Their pieces feature unique, streetwear-forward designs, with oversized silhouettes, contrasting necklines and draped fabrics. These styles will draw subtle attention in the best way. For the man who wants to stand out instead of blend in, choose Coofandy.
Coofandy Casual Soft Simple 3-Piece Set
